Why is my Low-Cal Ice Cream Pint Always Under-Filled?
There has been national attention to consumers receiving “Under-Filled” ice cream pints when purchasing Better-For-You ice cream. If this has happened to you, don’t worry… You are not alone!
Rather than purporting manufacturers of purposely under-filling ice cream pints, we decided to dig a little deeper to unravel this mystery.
To better understand the rationale of Under-filled pints, one must comprehend the nature of ice cream and the complexity of distribution. Here is a quick run-down:
1. Ice Cream is manufactured with a certain percentage of “Overrun.” Overrun is the amount of air that is pushed into ice cream during production. For example, if an ice cream includes 50% Overrun in their formulation, the product is really two parts ice cream, one part air.
2. Post production, ice cream is immediately transported into a cold storage facility, whereas the ice cream freezes for over 48 hours.
3. A “Third-Party Distributor” is tasked with picking up product from the Cold Storage facility and supplying grocery stores with the finished product. In this instance, a distributor will drop ice cream off at each individual store location, and a receiving clerk will stock the ice cream in the back freezer (which stores excess inventory prior to stocking store shelves)
4. When ready, a grocery store manager will pile various ice cream brands on top of one another and begin restocking store freezers.
With all the complexity of store distribution and keeping ice cream frozen at -20 degrees Fahrenheit throughout the entire process, much can go wrong!
Here’s the skinny. Once ice cream begins to thaw, the overrun (ie: air) gets depleted out of the ice cream. Once this happens, the ice cream loses its structure, FOR GOOD!
Many times, ice cream is exposed to temperatures under -10 degrees Fahrenheit, resulting in thawing, under three scenarios:
1. The grocery store manager takes too long to stock the ice cream freezer
2. The distributor’s trucks are not operating under adequate frozen temperatures when transporting ice cream
3. Manufacturer did not transport ice cream to a cold storage facility immediately upon production
Once the ice cream is placed into a frozen state after thawing, it begins to re-freeze, resulting in an under-filled ice cream pint, leaving the consumer questioning “What the heck happened?”
So to answer the under-filled pints mystery, it is due to overrun depletion!
Here is our last pieces of advice to resolve this issue:
1. We cannot simply blame manufacturers for the causality of under filled pints. Rather, it is a joint effort of the manufacturer, distributor, and retailer.
2. When choosing a “Better-For-You” ice cream, always select a manufacturer that places an importance on its product integrity, doing everything possible to ensure a great customer experience.
3. Try purchasing ice cream through an online platform, where a manufacture will ship ice cream directly to you utilizing dry ice and two day shipping terms. Although shipping is more costly, it is convenient, time sensitive, and an amazing customer experience!
At UpStar Ice Cream, we are aware of the complexity of distribution, and do everything possible to live by our core value of “You First.” In addition to selling UpStar at local grocery stores, we offer our guaranteed, online shipping service! For any ice cream enthusiast, this is a must!
Till next time #UpStarFam.
The UpStar Team