Our Story

Health and wellness is on the rise. People are converting to “Better-For-You” desserts. And yet, we could not find an all-natural, high protein, low calorie, low sugar ice cream that tasted amazing. We waited many years for the high protein, low-calorie dessert of our dreams to hit the market, and yet, nothing happened. We declared the waiting game over and made it ourselves.

We bought a small ice cream machine and launched UpStar Ice Cream in our apartment

We had no money, no connections, no investors, and certainly no expertise. All we had was a dream for better healthy ice cream. We began hand packing and labeling ice cream pints, one by one, in our 600 square foot apartment. We started delivering pints door to door and to local gyms, one pint at a time.   

Tastes just like real ice cream. No artificial taste. Clean ingredients. Exceptional nutrition. Period.

This is the feedback we received. Transparency and clarity has been our motto since day one. Industry leaders thought we were crazy. We heard everything. “This will never work, the market is already saturated, it cost too much money, yada yada yada…” We did it anyways.

So what if it took us one year to solidify our base recipe.

We A/B sampled over 300 different ingredients. We made more than 500 iterations of our base recipe. But looking back, it was well worth it. We believe innovation has no shortcuts. We set the highest standards for our product. It goes like this: CANI – Constant and Never-Ending Improvement.

A college couple starting a business together, who do you think you are?

Sure, starting a company with your significant other is a bit difficult. But we love each other and love what we do. And our identity always stays true. Health Enthusiasts, check. Adventurers, check. Risk takers, check. Gym junkies, well… sometimes. It’s who we are.

Stay True

Venture capitalist, ice cream experts, branding extraordinaire, of course not. We are the anomaly. Outsiders and dreamers with an eye for health, wellness, vitality, and nutrition. Simply put, we make healthy ice cream RIGHT! Ice cream that is high protein, low calorie, low sugar, and tastes amazing.  

Our Mission

"TO BRING HEALTH, WELLNESS, VITALITY, AND ENJOYMENT INTO THE HANDS OF ICE CREAM ENTHUSIASTS."

Our Mission

"TO BRING HEALTH, WELLNESS, VITALITY, AND ENJOYMENT INTO THE HANDS OF ICE CREAM ENTHUSIASTS."

Our Values

You First

We don’t want people to have a 5-star experience. You deserve more. And we go above and beyond to provide exceptional service.

Transparency & Innovation

We make it simple. We provide exceptional food and never stop innovating better products. Greatness never sleeps. Neither do we.

Audacity

We must have the willingness to take bold risks. We promise to expand our level of positive impact by pushing the boundaries of what is stopping us from living healthier lives.     

Vitality

We must be resilient in our quest in expanding our personal health and wellness. We love serving our community by promoting healthy living as it presents the opportunity to radically impact one’s life. 

Passion & Transformation

We love serving healthy ice cream to our community. We hope this transcends in every interaction you encounter with us.

Our Values

You First

We don’t want people to have a 5-star experience. You deserve more. And we go above and beyond to provide exceptional service.

Transparency & Innovation

We make it simple. We provide exceptional food and never stop innovating better products. Greatness never sleeps. Neither do we.

Audacity

We must have the willingness to take bold risks. We promise to expand our level of positive impact by pushing the boundaries of what is stopping us from living healthier lives.     

Vitality

We must be resilient in our quest in expanding our personal health and wellness. We love serving our community by promoting healthy living as it presents the opportunity to radically impact one’s life. 

Passion & Transformation

We love serving healthy ice cream to our community. We hope this transcends in every interaction you encounter with us.

Our Vision

"UPSTAR WILL BE A NATIONAL LEADER IN INFLUENCING OPTIMISTIC, TRANSFORMATIVE, HEALTH-CONSCIOUS LIFESTYLES"

Our Vision

"UPSTAR WILL BE A NATIONAL LEADER IN INFLUENCING OPTIMISTIC, TRANSFORMATIVE, HEALTH-CONSCIOUS LIFESTYLES"

Careers

READY TO EXPLORE THE OPPORTUNITIES AHEAD...

At UpStar, our culture is embodied with fanatical energy that stimulates progress in our daily lifestyle, and ultimately attracting those individuals with the willingness to take bold risks. We envision a world where dessert indulges are made less guilty, time is forgotten and life is simply enjoyed. Transformation takes place one healthy dessert choice at a time where the human body, mind, heart, and soul are rejuvenated.

UpStar is continually on the forefront of engineering and innovating nutritious foods that support our community’s health and wellness goals, no matter the cost. We are continually seeking passionate, energetic, and influential individuals that are looking to experience nonstop, never-ending growth. We happily welcome you to the UpStar family. If you feel deeply connected to the mission of bringing health, wellness, vitality, and enjoyment into the hands of ice cream enthusiasts, exemplify our five distinguished values and are ready to serve the world in your infinite capacity to bring a new paradigm to health-conscious living, then you may be the perfect fit!

We are continually developing an immersive culture that supports your continued growth, ensuring that we foster an environment built on the foundations of success. At UpStar, everyone is considered family! We wake up every single day with a passion and dedication to serving the world in revitalizing the meaning of happier, healthier lives! Email info@upstaricecream.com for more information regarding career opportunities. 

Careers

READY TO EXPLORE THE OPPORTUNITIES AHEAD...

At UpStar, our culture is embodied with fanatical energy that stimulates progress in our daily lifestyle, and ultimately attracting those individuals with the willingness to take bold risks. We envision a world where dessert indulges are made less guilty, time is forgotten and life is simply enjoyed. Transformation takes place one healthy dessert choice at a time where the human body, mind, heart, and soul are rejuvenated.

UpStar is continually on the forefront of engineering and innovating nutritious foods that support our community’s health and wellness goals, no matter the cost. We are continually seeking passionate, energetic, and influential individuals that are looking to experience nonstop, never-ending growth. We happily welcome you to the UpStar family. If you feel deeply connected to the mission of bringing health, wellness, vitality, and enjoyment into the hands of ice cream enthusiasts, exemplify our five distinguished values and are ready to serve the world in your infinite capacity to bring a new paradigm to health-conscious living, then you may be the perfect fit!

We are continually developing an immersive culture that supports your continued growth, ensuring that we foster an environment built on the foundations of success. At UpStar, everyone is considered family! We wake up every single day with a passion and dedication to serving the world in revitalizing the meaning of happier, healthier lives! Email info@upstaricecream.com for more information regarding career opportunities.